Save To Worklist

BAMA 516 Customer Relationship Management

Concepts of customer relationship management; metrics for customer loyalty satisfaction; RFM (recency, frequency, monetary) analysis in direct marketing, economics of customer relationship and customer loyalty program designs; exposure to trending topics; managerial understanding; practical analytical experience on real customer databases.

This course is not eligible for Credit/D/Fail grading.

Credits: 1.5


Status Section Activity Term Interval Days Start Time End Time Comments
BlockedBAMA 516 BA1Seminar2P4 - MBAN
Mon Wed14:0016:00