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BAMA 516 Customer Relationship Management
Concepts of customer relationship management; metrics for customer loyalty satisfaction; RFM (recency, frequency, monetary) analysis in direct marketing, economics of customer relationship and customer loyalty program designs; exposure to trending topics; managerial understanding; practical analytical experience on real customer databases.
- This course is restricted to students in one of these faculties: GRAD
|Status||Section||Activity||Term||Interval||Days||Start Time||End Time||Comments|
|Blocked||BAMA 516 BA1||Seminar||2||P4 - MBAN||Mon Wed||14:00||16:00|