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BAMA 517 Data Driven Marketing

Statistical models of customer behaviour and past marketing actions, and applications to determining elements of the marketing mix.

This course is not eligible for Credit/D/Fail grading.

Credits: 1.5


Status Section Activity Term Interval Days Start Time End Time Comments
BlockedBAMA 517 BA1Seminar2P3 - MBAN
Tue Thu10:0012:00