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COEC 365 Market Research

The process of marketing research including problem/opportunity formulation, research objectives, data sources, research instrument design, sampling, data collection and processing and methods of data analysis.

This course is not eligible for Credit/D/Fail grading.

Credits: 3

Pre-reqs: Either (a) all of ECON 315, ECON 316 or (b) ECON 308.

Equivalents: COMM 365

Status Section Activity Term Interval Days Start Time End Time Comments
RestrictedCOEC 365 001Lecture1 Mon Wed16:0017:30