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COMM 484 Sustainability Marketing
Role of marketing in creating social value. Integration of marketing fundamentals with core social, environmental, and economic principles of sustainability. Analysis of current sustainability trends. Development of strategic and practical marketing recommendations for for-profit enterprises. Potential and pitfalls of sustainability marketing.
- This course is restricted to students in one of these programs: BCOM in year: >=3
|Status||Section||Activity||Term||Interval||Days||Start Time||End Time||Comments|
|Full||COMM 484 201||Lecture||2||Tue Thu||9:30||11:00|