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BAMA 516 BA1 (Seminar)

Customer Relationship Management

Concepts of customer relationship management; metrics for customer loyalty satisfaction; RFM (recency, frequency, monetary) analysis in direct marketing, economics of customer relationship and customer loyalty program designs; exposure to trending topics; managerial understanding; practical analytical experience on real customer databases.

This course is not eligible for Credit/D/Fail grading.

Credits: 1.5

Location: Vancouver

Term 2 (Mar 02, 2020 to Apr 01, 2020)
PERIOD 4 - MBAN


Withdrawal Dates
Last day to withdraw without a W standing : March 09, 2020
Last day to withdraw with a W standing
(course cannot be dropped after this date) :
March 14, 2020

TermDay Start TimeEnd TimeBuildingRoom
2 Mon Wed14:0016:00Henry Angus337
Instructor: WANG, YANWEN
Note: this section is blocked from registration. Check the comments for details or contact the department for further details.


Book Summary :
Information for the books required for this section is not available.