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BAMA 516 Customer Relationship Management

Concepts of customer relationship management; metrics for customer loyalty satisfaction; RFM (recency, frequency, monetary) analysis in direct marketing, economics of customer relationship and customer loyalty program designs; exposure to trending topics; managerial understanding; practical analytical experience on real customer databases.

This course is not eligible for Credit/D/Fail grading.

Credits: 1.5

Status Section Activity Term Mode of Delivery Interval Days Start Time End Time Section Comments Course Requires
In-Person Attendance
CancelledBAMA 516 BA1Seminar2In-Person Yes