MGMT_O 442 - Consumer Behaviour

Consumer behaviour is at the heart of any successful business. A clear understanding of consumers is critical in managing the marketing function. Basic concepts and issues in consumer behaviour from a marketing manager's perspective. [3-0-0] Credit will be granted for only one of MGMT_O 442 or COMM_O 362. Prerequisite: MGMT_O 220 and third-year standing.

Credits: 3.00

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We acknowledge that UBC’s two main campuses are situated within the ancestral and unceded territory of the Musqueam people, and in the traditional, ancestral, unceded territory of the Syilx Okanagan Nation and their peoples.

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