MGMT_O 444 - Market Research

Concepts and applications of market research with emphasis on basic methodologies. Introduces a variety of techniques and provides the basis of how research applies to strategy including marketing advertising, sales and product design, and development. [3-0-0] Credit will be granted for only one of MGMT_O 444 or COMM_O 365. Prerequisite: MGMT_O 220. Third-year standing and 3 credits of STAT_O.

Credits: 3.00

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We acknowledge that UBC’s two main campuses are situated within the ancestral and unceded territory of the Musqueam people, and in the traditional, ancestral, unceded territory of the Syilx Okanagan Nation and their peoples.

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Vancouver, BC Canada V6T 1Z4

Okanagan Campus
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