MGMT_O 441 - Marketing Strategy

Integrative, dynamic view of marketing strategy at both the corporate and business unit level. Understanding, developing, and evaluating brand strategies over the life of a product market. Strategies for: pioneering brands, late entry, growth, mature and declining markets, and defensive marketing.[3-0-0] Credit will be granted for only one of MGMT_O 441 or COMM_O 363. Prerequisite: MGMT_O 220 and third-year standing.

Credits: 3.00

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We acknowledge that UBC’s two main campuses are situated within the ancestral and unceded territory of the Musqueam people, and in the traditional, ancestral, unceded territory of the Syilx Okanagan Nation and their peoples.

Vancouver Campus
6200 University Blvd
Vancouver, BC Canada V6T 1Z4

Okanagan Campus
3333 University Way
Kelowna, BC Canada V1V 1V7

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