MGMT_O 442 - 101

Consumer Behaviour

Consumer behaviour is at the heart of any successful business. A clear understanding of consumers is critical in managing the marketing function. Basic concepts and issues in consumer behaviour from a marketing manager's perspective. [3-0-0] Credit will be granted for only one of MGMT_O 442 or COMM_O 362. Prerequisite: MGMT_O 220 and third-year standing.

Section
MGMT_O 442 -101
Campus
Okanagan
Delivery Mode
In person
Term
2025-26 Winter Term 2 (UBC-O)
Instructional Format
Lecture
Credits
3.00
Start Date
End Date
Days
Monday, Wednesday
Start Time
09:30 am
End Time
11:00 am
Instructor(s)
  • Annamma Joy

We acknowledge that UBC’s two main campuses are situated within the ancestral and unceded territory of the Musqueam people, and in the traditional, ancestral, unceded territory of the Syilx Okanagan Nation and their peoples.

Vancouver Campus
6200 University Blvd
Vancouver, BC Canada V6T 1Z4

Okanagan Campus
3333 University Way
Kelowna, BC Canada V1V 1V7

UBC Crest The official logo of the University of British Columbia. Urgent Message An exclamation mark in a speech bubble. Caret An arrowhead indicating direction. Arrow An arrow indicating direction. Arrow in Circle An arrow indicating direction. Arrow in Circle An arrow indicating direction. Chats Two speech clouds. Facebook The logo for the Facebook social media service. Information The letter 'i' in a circle. Instagram The logo for the Instagram social media service. Linkedin The logo for the LinkedIn social media service. Location Pin A map location pin. Mail An envelope. Menu Three horizontal lines indicating a menu. Minus A minus sign. Telephone An antique telephone. Plus A plus symbol indicating more or the ability to add. Search A magnifying glass. Twitter The logo for the Twitter social media service. Youtube The logo for the YouTube video sharing service.