COMM_O 362 - 101

Consumer Behaviour

The use of consumer research and theory in marketing and policy decisions. Psychological, sociological and economic theory and research relevant to consumer behaviour are considered. Credit will be granted for only one of COMM_O 362 or MGMT_O 442. Prerequisite: One of COMM_O 296, MGMT_O 220. Third-year standing.

Section
COMM_O 362 -101
Campus
Okanagan
Delivery Mode
In person
Term
2026-27 Winter Term 2 (UBC-O)
Instructional Format
Lecture
Credits
3.00
Start Date
End Date
Days
Monday, Wednesday
Start Time
05:00 pm
End Time
06:30 pm
Instructor(s)
  • Annamma Joy

We acknowledge that UBC’s two main campuses are situated within the ancestral and unceded territory of the Musqueam people, and in the traditional, ancestral, unceded territory of the Syilx Okanagan Nation and their peoples.

Vancouver Campus
6200 University Blvd
Vancouver, BC Canada V6T 1Z4

Okanagan Campus
3333 University Way
Kelowna, BC Canada V1V 1V7

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