COMM_V 362 - 103

Consumer Behaviour

The use of consumer research and theory in marketing and policy decisions. Psychological, sociological and economic theory and research relevant to consumer behaviour are considered. Prerequisite: COMM_V 296.

Section
COMM_V 362 -103
Campus
Vancouver
Delivery Mode
In person
Term
2026-27 Winter Term 1 (UBC-V)
Instructional Format
Lecture
Credits
3.00
Start Date
End Date
Days
Monday, Wednesday
Start Time
03:30 pm
End Time
05:00 pm
Instructor(s)
  • Jen Park

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